home Technology Digital Signage Can Improve Communication within Your Internal Staffs

Digital Signage Can Improve Communication within Your Internal Staffs

There is no proper way or extent to gauge the impact that digital signage can have on customers – it is vast and limitless basically. As far as external engagement goes there is hardly anything that comes close to matching the appeal of digital signage instruments. For starters, it can increase the footfall that your establishment experiences. It can also add to the point of sale buys happening in your company or store and create positive sentiment regarding your brand. However, the question is can digital signage be similarly beneficial with regards to your internal communications.

Internal engagement with digital signage

All around the world, only around 13% of employees in an organization are deeply engrossed in their work. This could include members of your team as well. This is an important fact considering the general tendency of disengaged and uninvolved employees to not spread around messages. On the flipside, it has been observed that engaged employees can add to an organization’s productivity by as much as 25%. This means that your organization can earn a lot of money in a year and grow its business. This is why it is very important that you improve the channels of communication in your organization. It will significantly add to the morale of your employees and also make them more engaged.digital signage communication

This is where digital signage can help you to such an extent. This can be an effective tool in the hands of your team and help it to cut through the noise – that is grow beyond mundane distractions and focus to a greater extent on the work on hand. With well-equipped digital signage your employees can be in constant touch with each other throughout the course of a working day.

Social media and intranet

You can argue that social media platforms such as Facebook, Slack, Salesforce Chatter, and WhatsApp can serve the same purpose as well. However, without digital signage the effect is perhaps not the same. Digital communication is the most natural and effective method of connection in an organizational setup. It can help you take across important information to a lot of people at the same time without wasting time. This is valuable in this day and age. You can always use methods such as e-mails and intranet, as well as meetings that are a time-tested way of communication in an organization, but once again the effect is perhaps not the same.digital signage communication

The major problem with these media of communication is that there is always a chance that important information might slip the notice of people, especially if they happen to be of the disengaged kind. Intranet has also become quite useless these days thanks to unprecedented low levels of usage. It has been seen that not more than 13% of people working in companies use these facilities on a daily basis. So, can this be regarded as an effective medium of communication in an organization?

Greater usage of digital signage

It has recently been seen that almost 50% of the companies are using digital signage facilities to communicate with people working in their periphery. In fact, using such systems has improved the quality of their internal communication to a significant extent. With digital signage these companies are able to communicate in an interactive manner and also without much problem whatsoever. The major reason for that is the fact that digital signage allows companies to bring together various platforms and systems that are already being used for the purpose of internal communication and fuse them into an effective whole.

Improving internal communications

With the help of digital signage, companies are able to use media such as videos in their internal communication. The benefit of video is that it is far more interactive and thus a lot more engaging – even for people who wouldn’t otherwise be bothered by what their bosses have to say. With videos companies can also include details on issues that are sensitive and important to its operations, or any other aspect of business.

Highlighting real-time content

One more reason behind the increased usage of digital signage is the fact that in the role of a tool for internal communication digital signage can be used to train greater focus on real-time content. You can use information such as weather, news, visualization of critical data, and trends on various social media sites. Without digital signage, employees may be using their smartphones or laptops to get hold of such information.

Creating a culture of listening

With digital signage it is possible for companies to bring about a culture of listening, which is very important to do well in the business sector nowadays. If you see what people are saying about your product or service in the real-time it can affect you in a major way. This can improve your work significantly. Your team also gets to know what it needs to know the most – the likes and dislikes of the customer.

There is no proper way or extent to gauge the impact that digital signage can have on customers – it is vast and limitless basically. As far as external engagement goes there is hardly anything that comes close to matching the appeal of digital signage instruments. For starters, it can increase the footfall that your establishment experiences. It can also add to the point of sale buys happening in your company or store and create positive sentiment regarding your brand. However, the question is can digital signage be similarly beneficial with regards to your internal communications.

Internal engagement with digital signage

All around the world, only around 13% of employees in an organization are deeply engrossed in their work. This could include members of your team as well. This is an important fact considering the general tendency of disengaged and uninvolved employees to not spread around messages. On the flipside, it has been observed that engaged employees can add to an organization’s productivity by as much as 25%. This means that your organization can earn a lot of money in a year and grow its business. This is why it is very important that you improve the channels of communication in your organization. It will significantly add to the morale of your employees and also make them more engaged.digital signage communication

This is where digital signage can help you to such an extent. This can be an effective tool in the hands of your team and help it to cut through the noise – that is grow beyond mundane distractions and focus to a greater extent on the work on hand. With well-equipped digital signage your employees can be in constant touch with each other throughout the course of a working day.

Social media and intranet

You can argue that social media platforms such as Facebook, Slack, Salesforce Chatter, and WhatsApp can serve the same purpose as well. However, without digital signage the effect is perhaps not the same. Digital communication is the most natural and effective method of connection in an organizational setup. It can help you take across important information to a lot of people at the same time without wasting time. This is valuable in this day and age. You can always use methods such as e-mails and intranet, as well as meetings that are a time-tested way of communication in an organization, but once again the effect is perhaps not the same.digital signage communication

The major problem with these media of communication is that there is always a chance that important information might slip the notice of people, especially if they happen to be of the disengaged kind. Intranet has also become quite useless these days thanks to unprecedented low levels of usage. It has been seen that not more than 13% of people working in companies use these facilities on a daily basis. So, can this be regarded as an effective medium of communication in an organization?

Greater usage of digital signage

It has recently been seen that almost 50% of the companies are using digital signage facilities to communicate with people working in their periphery. In fact, using such systems has improved the quality of their internal communication to a significant extent. With digital signage these companies are able to communicate in an interactive manner and also without much problem whatsoever. The major reason for that is the fact that digital signage allows companies to bring together various platforms and systems that are already being used for the purpose of internal communication and fuse them into an effective whole.

Improving internal communications

With the help of digital signage, companies are able to use media such as videos in their internal communication. The benefit of video is that it is far more interactive and thus a lot more engaging – even for people who wouldn’t otherwise be bothered by what their bosses have to say. With videos companies can also include details on issues that are sensitive and important to its operations, or any other aspect of business.

Highlighting real-time content

One more reason behind the increased usage of digital signage is the fact that in the role of a tool for internal communication digital signage can be used to train greater focus on real-time content. You can use information such as weather, news, visualization of critical data, and trends on various social media sites. Without digital signage, employees may be using their smartphones or laptops to get hold of such information.

Creating a culture of listening

With digital signage it is possible for companies to bring about a culture of listening, which is very important to do well in the business sector nowadays. If you see what people are saying about your product or service in the real-time it can affect you in a major way. This can improve your work significantly. Your team also gets to know what it needs to know the most – the likes and dislikes of the customer.